Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results. Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing.  In this episode, we cover:<ul><li>Why deep customer insights go beyond surface-level interviews. </li><li>Eden’s three-part process for crafting compelling, effective messages.</li><li>The importance of understanding market categories and potential shifts.</li><li>How anthropology shapes marketing and ethical copywriting</li><li>Why human creativity and empathy are essential, even in the age of AI. </li></ul>If you’re ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Eden:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/edenbidani/">https://www.linkedin.com/in/edenbidani/</a>  </li><li>Company website: <a href="https://cape.agency/">https://cape.agency/</a> </li></ul>Ways to Tune In:<ul><li>Apple Podcasts:  <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a></li><li>Amazon Music/Audible: <a href="https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show">https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show</a></li><li>Spotify:  <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a></li><li>Stitcher: <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a></li><li>Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93</a></li><li>YouTube: <a href="https://youtu.be/4Zr5UEypFVM">https://youtu.be/4Zr5UEypFVM</a> </li></ul> Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through <a href="https://ringmaster.com/">branded podcasts</a>. Learn more at <a href="https://ringmaster.com/">https://ringmaster.com/</a>

The Hard Corps Marketing Show

Why the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435

How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content.  Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth.  In this episode we cover:<ul><li>How Grice’s Maxims can elevate your communication and content</li><li>Why AI needs ongoing training and human guidance</li><li>The value of documenting content strategy to align teams and avoid subjective decisions</li><li>Why encouraging employees to share ideas boosts personal and team growth</li></ul>If you’re ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Marli:<ul><li>Marli’s Website: <a href="https://marli.me/">https://marli.me/</a>  </li><li>LinkedIn: <a href="https://www.linkedin.com/in/marlim/">https://www.linkedin.com/in/marlim/</a> </li><li>Twitter: <a href="https://x.com/marsinthestars">https://x.com/marsinthestars</a>  </li><li>Company website: <a href="https://verily.com/">https://verily.com/</a>  </li><li>Facebook: <a href="https://www.facebook.com/marsinthestars/">https://www.facebook.com/marsinthestars/</a> </li><li>Instagram: <a href="https://www.instagram.com/marlimesibov/">https://www.instagram.com/marlimesibov/</a> </li></ul>Ways to Tune In:<ul><li>Apple Podcasts:  <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a></li><li>Amazon Music/Audible: <a href="https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show">https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show</a></li><li>Spotify:  <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a></li><li>Stitcher: <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a></li><li>Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93</a></li><li>YouTube: <a href="https://youtu.be/J4TK5stCnSk">https://youtu.be/J4TK5stCnSk</a> </li></ul> Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through <a href="https://ringmaster.com/">branded podcasts</a>. Learn more at <a href="https://ringmaster.com/">https://ringmaster.com/</a>

Smart Content Starts with Grice’s Maxims ft Marli Mesibov | Hard Corps Marketing Show | Ep 434

How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies. Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy. In this episode, we cover:<ul><li>Why messaging must evolve constantly to remain relevant and competitive</li><li>How to craft specific, differentiated messages that resonate with real customer pain points</li><li>The importance of understanding client context, from macro trends to stakeholder priorities</li><li>How localized data and case studies create credibility and open new market opportunities</li><li>Abdul’s reflections on learning from mistakes, the value of feedback, and continuous personal growth</li></ul>If you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Abdul:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/rastagar/">https://www.linkedin.com/in/rastagar/</a>  </li><li>Twitter: <a href="http://www.x.com/CaliAbdul">www.x.com/CaliAbdul</a>  </li><li>Company website: <a href="https://www.sirona.marketing/">https://www.sirona.marketing/</a>  </li><li>YouTube: <a href="http://www.youtube.com/@abdulrastagar">www.youtube.com/@abdulrastagar</a>  </li><li>Podcast: <a href="https://open.spotify.com/show/1g6LltwDOB95sPZ5xXcczr">https://open.spotify.com/show/1g6LltwDOB95sPZ5xXcczr</a>  </li><li>Book: <a href="https://www.amazon.com/dp/B08VHKZG3S/ref=tsm_1_fb_lk">https://www.amazon.com/dp/B08VHKZG3S/ref=tsm_1_fb_lk</a> </li></ul>Ways to Tune In:<ul><li>Apple Podcasts:  <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a></li><li>Amazon Music/Audible: <a href="https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show">https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show</a></li><li>Spotify:  <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a></li><li>Stitcher: <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a></li><li>Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93</a></li><li>YouTube: <a href="https://youtu.be/SViWeAXnXG8">https://youtu.be/SViWeAXnXG8</a> </li></ul> Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through <a href="https://ringmaster.com/">branded podcasts</a>. Learn more at <a href="https://ringmaster.com/">https://ringmaster.com/</a>

Your Brand Message Has an EXPIRATION Date ft Abdul Rastagar | Hard Corps Marketing Show | Ep 433

How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth. Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage. In this episode, we cover:<ul><li>Why relationships, not just products, are central to great marketing</li><li>How to design loyalty programs that encourage connection and engagement</li><li>The power of personalization and two-way communication with your audience</li><li>Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style</li></ul>If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Michelle:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/michelle-hsiao/">https://www.linkedin.com/in/michelle-hsiao/</a>  </li><li>Company website: <a href="https://therevgrowthadvisors.com/">https://therevgrowthadvisors.com/</a> </li></ul>Ways to Tune In:<ul><li>Apple Podcasts:  <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a></li><li>Amazon Music/Audible: <a href="https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show">https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show</a></li><li>Spotify:  <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a></li><li>Stitcher: <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a></li><li>Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93</a></li><li>YouTube: <a href="https://youtu.be/4Evz0sOoFk8">https://youtu.be/4Evz0sOoFk8</a> </li></ul> Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through <a href="https://ringmaster.com/">branded podcasts</a>. Learn more at <a href="https://ringmaster.com/">https://ringmaster.com/</a>

Casey Cheshire

The Hard Corps Marketing Show by Casey Cheshire

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